Friday, July 3, 2009

The Google Supplemental Index is No More

Wow, I’m reading over at the Dfinitive Blog how google has removed the supplemental index tag, and that’s just amazing to me! The Google Webmaster Blog talks about it in the post “Supplemental Goes Mainstream. On the one hand you might think ‘wow this is good’. But as Dfinitive points out – this is really bad. Think about it. When you found your results in the Supplemental Index in Google -you KNEW something was wrong with those pages (duplicate content, too many links, bad links, spam). As a results – most of us (that didn’t want to seem them there) strived to FIX them and get them back in the regular index.

Matt Cutts said:

“I believe it’s good to remove this query because I don’t want people to get fixated on Supplemental Results and focus on them to the exclusion of other aspects of SEO….”

While a really worthy statement – it is very telling, isn’t it? It’s almost a slap in the face in a way – like saying ‘hey, those pages were put there because they deserved to be…and we’re not going to point them out anymore. You should know better and do good seo anway…’. So what does this mean? Now, everything is in the main index and if you have bad pages they’ll just go to the ass end? Or, will the ’supplemental index’ still exist – but just not be publicly identified? As with most google changes, we’ll have to do some investigation and reading to figure the impact of this one…

Your thoughts? Comment now below!

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